Ticket #: | 162 |
Subject: | Test with Rich Text Format Field |
Category: | Other |
Severity: | Severity 4 – Minimal business impact |
Description: | See Net Promoter Score 2018 for Top Brands compared with IBM To quote: NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues. It is a powerful and effective technique, which can greatly increase a company’s revenue if used properly. The main advantages of NPS are close correlation with a company’s growth and easy collection, interpretation and communication of the data. Is IBM’s NPS of 27 considered to be good? Yes, it is. Net Promoter Score is a number from -100 from 100. Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent. The industry average for Consumer Brands / Electronics is 45. Mouse across the infographic on the above web page to see how IBM compares with other well-known brands. Below is a snapshot:
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Submitted By: | Tom O'Dea |
User's Email Address: | webmaster@ibmalumni.org.au |
Date Opened: | 14/08/2018 at 7:50 |
Date Last Updated: | 14/08/2018 at 12:56 |
Status: | Closed |
Assigned To: | Tom O'Dea (Webmaster) |